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Riverdale

Riverdale – When a Stranger Calls (2×05)

Credit: Riverdale/ The CW

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Two lovers, torn apart by neighborhood rivalries; the Northside vs. the Southside.

Sounds a lot like Romeo and Juliet, doesn’t it? I hope Jughead and Betty’s love story has a happier ending, but with all the chaos that ensued this week, it doesn’t seem likely.

The Black Hood continues to reign terror down on the stick town of Riverdale. But a small town has a different version of “terror” because if you think about it, Black Hood has only actually killed one person.

Instead, he’s veered into playing mind games with Betty, who really needs to let that terrifying “Lollipop” ringtone die a slow death.

Everything that took place between Betty and BH, as I like to call him, cemented my theory that the masked killer is actually her father Hal. Black Hood called her up to tell her that he’s pretty much obsessed with her and wants her all to herself. Then, he threatened to kill everyone she cared about, including Polly, unless she removed them all from her life.

Disturbed? Yes. But think about it – how would he know so much about Polly unless he was living under the same roof as Betty. Hal sees all because he is a Cooper. Now, we must establish his motive.

First, let’s start with Veronica. Obviously, the Cooper’s have a lot of bad blood with the Lodge’s so having Betty be best friends with Veronica probably isn’t ideal. BH forced B to cut ties with her V in order to prove her loyalty and Betty did so in the meanest way possible by belittling Ronnie and basically saying she’s no better than her criminal father.

V was tripping hard on some Jingle Jangle so thankfully, she didn’t really take it to heart. But Archie witnessed it, as did most of Riverdale’s finest, and knew that Betty wasn’t acting in the right mindset. Sure enough, she revealed that BH was still making calls and testing her loyalty. It wasn’t enough that she outed her mother as a Serpent in The Register. Also, can we just say Alice is the biggest hypocrite there ever was? Yet, I’m intrigued; what did she do in her heyday, when and how did she cut ties with the serpents, who was she sleeping with, is Betty’s mystery brother actually FP’s son!?

Next up on Black Hood’s list is Jughead. Obviously, there’s some tension between them already since he’s officially transferred schools. Anyone else notice that he still hasn’t been placed with a foster family and is just living all by himself in the trailer and joining a gang? Not that it matters because we know Juggie is capable of taking care of himself, even though his decision-making skills aren’t the best.

While Betty kept her dealings with the Black Hood a secret from him because she thought she was protecting him, Jughead kept his decision to join the Serpent’s officially from her. They were both going through their own initiations; Betty to establish loyalty with BH, Jughead to establish loyalty with the Serpents.

He kept telling himself that he would join the gang to keep the peace like his father had done, but something tells me Jughead’s interested in just “fitting in” and having a group that’s ride or die for him. And that’s no joke; after you make the decision to join, you can have to be willing to die for them because they will die for you.

The final portion of the hazing includes getting the shit beat out of you by your so-called “brothers and sisters.” It’s definitely hard to see Jughead go down this path but the change has been happening for weeks now, we just didn’t want to believe it. And seeing him rep his Southside attire made him really hot.

Since BH ordered Betty to break up with Jughead, she sent in Archie to do her dirty work. He warned her that they might lose Jughead forever but she was certain that this was irreversible. After seeing him be so cold to Archie, I don’t think it’ll be that easy. Understandably so because in his eyes, Betty didn’t even have the nerve to break up with him herself. I just hate to think that the two strongest characters on the show, who trusted each other completely, are going to be feuding now.

Betty didn’t follow BH’s orders without getting something in return. Each time she did what he asked, she was able to ask a question. So while his identity is still a big question mark, at least we know Betty would recognize his face. If that doesn’t scream “Hal Cooper” to you, I don’t know what does. BH says he was at the town hall meeting but we never saw Hal there. He knew that Betty’s favorite childhood book was Nancy Drew.

Instead of revealing his identity in the final phase, BH led Betty to an abandoned house where he forced her to put the mask on and face herself. He wanted to prove to Betty that they are “the same,” and not only did she look just like Hal in the mask but it would make sense why they’d be “similar.” Although once again, what is his motive?

When BH realized or finally admitted that he knew that Betty was telling Archie everything, he once again threatened to kill Polly, in a gruesome way. As she begged to spare her sister, he asked for another name of someone who deserved what was coming. At first, Betty was hesitant — how could she just lead someone to their death to pay for their sins. But when pressured she offered up Veronica’s friend Nick St. Clair.

Now look, Fred, Midge and Moose might have been up to no good, but it was never at the level of seriousness that rape is. Nick was basically the TV version of every man in Hollywood right now. He came to town with his parents and Veronica’s initiation into a role at Lodge industries required her to butter him up so his parents made the deal.

Except things took a turn for the worse when Nick began showing his true colors. Drugs were the first warning sign, him coming on to V and calling her a tease even when she said ‘no’ was a major second sign. And it all led to him drugging Cheryl and leading her stumbling body into a room where he was going to take advantage of her.

Thankfully, Veronica and the Pussycats saw it happen and stormed into the room just in time to kick some ass. I’m usually not a proponent of violence but in this case, he had it coming. So in a sense, he was just BH bait this whole time.

Why is Veronica hanging out with these kinds of people? We know she has a bad-girl past but drugs and skeezy dudes? Come on Vee!

While I’m glad Cheryl got a storyline, I still need them to find a way to utilize her a little better.

And of course, the final nail in the Bughead coffin was when Jughead revealed that Betty broke up with him and Toni swooped right in and kissed him. I tried to hate her, I really did but she’s not a bad person. She’s a different breed than Betty; she grew up tougher and she connects with Jughead on a mental level. It’s obvious that she’s been very attracted to him since day one but respected his relationship. Seeing him become one of her own and finding out he was single finally opened the door to make her move. Do I hate that Jughead is in the arms of another woman right after breaking up with Betty without even calling her to clarify her motives? Of course but can you blame the guy? He’s been forced to become the very thing he tried so hard not to be.

Thoughts on this week’s Riverdale? Who do you think Black Hood is? If it isn’t Hal, another theory is that the masked killer is Betty’s brother Chic and she’s part of it as Dark Betty, her dissociative personality alter ego, which was saw in season 1. Remember when she told Jughead that there was this evil inside of her and she didn’t know how to control it? Well, this might be why; she doesn’t even remember switching to this alter ego! But everything that BH knows is what Betty would somehow know or things she’d have access to. And it would really explain the “we are the same” part.

I also wonder if BH ships Betty and Archie. He seemed rather upset that she was telling Archie everything they’d talked about but he didn’t really punish her for it. Therefore, maybe he wanst Jug and Vee out of the picture so these two could be?

Are you a fan of the darker, and often times, spookier Riverdale? Are you rooting for Toni and Jug?

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Lizzy Buczak is the founder of CraveYouTV. What started off as a silly blog in her sophomore year at Columbia College Chicago turned her passion for watching TV into an opportunity! She has been in charge of CraveYou since 2011, writing reviews and news content for a wide variety of shows. Lizzy is a Music Business and Journalism major who has written for RADIO.COM, TV Fanatic, Time Out Chicago, Innerview, Pop’stache and Family Time.

Riverdale

Riverdale Review – Did Betty Really Kill Jughead? (4×13)

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Riverdale The Ides of March review

It started out like any normal Riverdale episode, and none of us had any idea how it would end.

Except that we kind of did because we’ve seen brief flash-forward’s to this very moment and assumed there would be some explanation because there was no way the writers would kill off Forsythe Pendelton Jones III.

And then, they did. That’s it, Jughead is dead. Or is he?

I know we’re all still holding out hope that maybe Jughead’s just unconscious and Archie’s a bad pulse-checker (which means he’ll snag a job as a doctor in Riverdale for sure), but from the looks of it, Betty killed Jughead by clonking him over the head with a rock.

It all started when Betty and Jughead teamed up to pull one over on the Stone Wall Prep students but found they weren’t a match for them. Or were they?

Riverdale is a dark place, and though Betty, Jughead and the rest of the students have dark demons, they have morals and would never even think about killing or hurting anyone.

But these Stonewall Preppies are a whole different breed; they aren’t above or beneath any of it. Jughead said it best — the game was rigged and there was no chance that they’d ever win.

But it’s possible that Betty and Jughead outsmarted them using their shared love of murder mysteries.

Let’s channel our inner teen detectives to figure out what went down in the last moments of “March of Ides.”

While Jughead was writing a novel about the perfect murder, his Stonewall Prep classmates were planning his.

There’s still a chance that this is all still part of Jughead’s story for the Baxter Brothers that we’re seeing play out in realtime.

However, all signs are pointing at this being an elaborate part of Jughead’s plans to level with the Preppies and finally teach them a lesson after weeks of torment that concluded with framing Jughead for plagiarism of his own story, stealing his idea for a Baxter Brother’s novel without giving him credit, and threatening to out his and Betty’s sex tape. You know, that’s enough to get anybody pissed off.

Clue #1 is when Donna said the”magic word” given to her by Evelyn Evernever, which allegedly triggered Dark Betty right before Jughead’s murder. It was an uneven playing field because Betty didn’t even know there was a second trigger word in addition to “tangerine” that made her violent towards her loved ones.

We never saw what happened after that so it’s possible Donna didn’t say anything, it didn’t work, or that it put Betty in a trance instead while someone else like Donna or Brett clobbered Jughead over the head and made it look like she did it. See, so many possibilities in just this one moment.

Betty’s face seemed genuinely concerned when she realized what happened in the forest, but Betty is a good actress and the only person who could help him sell this one. She’s the daughter of the Black Hood, of course. She took on the Farm. She’s a badass!

Clue #2 is when Jughead asked Betty if she “trusts him” right before hatching his devious plan which placed heavy emphasis on Jughead putting on his Southside Serpent jacket and his signature beanie. Seeing him putting on his jacket was a moment in itself and yes, I cheered because it meant he was putting to bed Stonewall and embracing his Serpent lifestyle again, but there’s also something to be said for Jughead wearing clothing that would make his identification unmistakable.

It’s like he wanted people to know who he was. Was he even wearing the jacket when Archie checked his pulse or did he give it to someone else when he followed Brett into the woods?

Clue #3 includes the plan Jughead tells Betty he has. Jughead, a man capable of whipping up a murder mystery novel in a few short days, would never concoct a plan that simply found him wearing a bunny mask and wielding a knife.

It’s also very un-Jughead like. He can serve up some punches, but Jughead leads with his brain. He’d never murder anyone, so I’m convinced there had to be more to the story we aren’t seeing. He also told Betty he was going to get back the leverage they had on him and retrieving a sex tape means he has to find where it’s hidden first, which could mean Jughead faked his own death as part of a surprise ambush. Maybe this is a waiting game.

Clue #4 is that we never see the murder happen, and that means anything could have happened in the meantime. There is a lot of missing time and therefore, plenty of opportunities for Jughead to switch places with someone else. We also don’t know what transpired between Jughead of Brett before the “murder,” what went down between Betty and Donna, or how Betty and Jughead found each other.

The biggest giveaway in all of this might possibly be that Jughead was voicing over his own murder. How is that possible if he’s dead? This isn’t Greendale for Satan’s sake.

Does this mean we’re watching Jughead’s story pan out?

There’s also a lot of evidence that could support Jughead’s death including Betty’s terrified expression, Archie confirming that Jughead is dead (unless he’s in on it too), and some of the flash-forward moments we’ve seen including the trio burning Jughead’s beanie, FP arresting them for murder, Betty and Archie mourning his death at Pop’s, and Betty getting into Harvard.

Jughead could have pulled off the perfect murder of himself and not informed anyone even Betty so it would be believable.

Or maybe he really is dead and all of this is just out attempt at avoiding reality and hoping for a re-write.

Personally, I wish they just ditched the party, washed their hands of this demented and psychotic school, and moved on with their lives.

The fans of Riverdale aren’t interested in dealing with a storyline that found Betty unconsciously killing her boyfriend and then covering it up! We didn’t ask for this.

In fact, before all of this, it seemed like Riverdale was finding its way back to become a level-headed and enjoyable series.

Back in Riverdale, Archie and Veronica were having a lot of sex. Like so much. I know teenage hormones are all over the place, but come on!

They had sex in a forest, in his room, and even in the music room, which has a window looking into the hallway of the school! Y’all crazy.

Veronica was also caught with a flash of rum in her locker — which Archie took the blame for — and was all about “having fun” after finding out about her father’s diagnosis.

She’s acting out because she feels scared of losing her father and betrayed that he didn’t confide in her.

Veronica may claim to despise Hiram, but the cat-and-mouse game is how they show each other their love.

The thought of not having that competition scares her.

Despite most of our doubts, it seems Hiram Lodge didn’t lie about his illness.

In fact, he seems to be feeling his mortality and turning over a new leaf as he uses Archie’s center as his new training facility.

There were some solid moments between the former-arch enemy’s with Hiram even having some “good” and fatherlike moments with Archie.

Then again, he could have been trying to influence Archie into selling Andrews Construction for his own personal gain.

One can never be too trusting of Mr. Lodge.

Hiram’s other daughter, Hermosa, tried to infiltrate the Maple Club and get information on Veronica’s whiskey by seducing Toni and Cheryl. It seemed as though both of the girls were actually into whatever she was selling but thankfully, they didn’t fall prey to her trap and allowed Ronnie to shut it down.

Even when Hiram is ill, he still has his minions doing his dirty work.

Archie bailed on the sale last minute because it just didn’t feel right, and I agree. Despite the center bearing Fred’s name, selling the company his family built was like turning his back on a legacy.

Having Mr. Keller take over as foreman allows Archie to focus on things that matter to him and hopefully, school because at the rate he’s going, he’s not going to graduate with his friends. That is if any of them get to graduation before getting arrested for murder.

Principal Weatherbee probably should cut Archie some slack. His father died, his mother is barely around, he’s raising and supporting himself, running a business, and opened up a center for kids to stay safe and get off the streets. That has to count for something.

Other Maple Syrup Musings

  • Jughead’s prep school mystery nicknames were hilarious: Jardhead instead of Jughead, Byson instead of Moose, why even try to cover up anyone’s real identity?
  • Why couldn’t the Stonewall Preppies just accept that Jughead conceded and let him leave? Did they hate him so much that they needed to kill him?
  • Why couldn’t Jughead just tell the tribunal that Brett threatened him with a sex tape? That way, if the tape got leaked, you would know who did it.
  • Is Mr. DuPont the villain that Betty thinks he is?
  • What was Betty’s goal with her milkshake meeting with Donna? Does she know why Donna is lying about Mr. Chipping?

What did you think of the episode?

Is Jughead really dead?

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Riverdale

Riverdale Review – Katy Keene and Veronica Lodge Take NY (4×12)

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Riverdale Men of Honor Review

Sometimes I wonder: does Riverdale know what it’s doing anymore?

Is there any rhyme or reason to the storylines it throws our way, or is it just throwing whatever and seeing what sticks?

Do they want to see how far they can push the fandom before the “oddities” of the series stop being a draw? I don’t have answers to any of those questions, so, if you do, please reach out and let me know.

Veronica Lodge visited New York to chat with Bradford University and to meet up with her old-pal, Katy Keene (Lucy Hale), the star of The CW’s upcoming show (premiering tomorrow, February 6).

The episode served as an unofficial backdoor pilot, as it gave us a lot of detail about Katy. For starters, she loves fashion just as much as Ronnie and works at Lacy’s, she takes V to a drag bar, she’s dating ___, and her mother is sick and the prognosis is not looking good.

These were the first scenes between Veronica and Katy (but hopefully, not the last) so they were a little stiff as Camila Mendes and Hale struggled to capitalize on that “old friends” vibe.

Hopefully, they’ll have plenty of time to get it right, especially since Veronica is officially going to Bradford in the city. That is if the whole getting accused of Jughead’s murder situation subsides. Does this mean plenty of crossovers in store?

But before Veronica heads off to college, she needs to make amends with her ailing father, Hiram.

At first, when Hiram and Hermione said they were going to New York also, I thought it was to sabotage Veronica’s chances of getting into Bradford. Hiram made it clear that Veronica needed to go to Harvard and no other school would be good enough, so it was very up his alley.

But the news of his illness caught me off guard and considering all we’ve been through with Hiram, no one can blame me for being skeptical.

If this is Hiram’s attempt at getting his daughter to throw the competition and gain back her trust, it’s a petty attempt.

And yet, Veronica didn’t question what her mother said at all. She took it at face-value and welcomed her parents back into her life.

Will she also have a change of heart about the company she’s running alongside Cheryl and Toni? That would be so disappointing.

We’ve never even seen any indication from Hiram that he was suffering from a disease that would affect his motor skills, so the announcement comes out of nowhere.

Toni held down the fort while Veronica was away and even dealt with Nick St. Clair properly, though, his reappearance was not welcome in the slightest.

After Archie was done with him, I thought we’d seen the last of him, but he still stepped foot into Riverdale to check out the new, exclusive club.

Toni was able to channel her inner badass, which sounded a lot like Cheryl’s badass, and fought her girlfriend’s demons.

Normally, I wouldn’t encourage blackmail as a way to solve problems, but when it comes to someone like Nick, he will only be stopped with the proper blackmail.

The tickle video was a nice way to bring Kevin and Fangs into the storyline, but it’s slightly concerning how nonchalant Toni and Cheryl were about the two of them making fetish videos on the side.

Then again, this is Riverdale, where a teen is accused of recording sex tapes without consent on VHS tapes and hoarding them in a secret wall compartment and none of the adults bat an eye.

Also, I know Riverdale is behind on the times — Betty and Alice were using a flashlight for goodness sakes — but there was a subplot involving VHS tapes of people’s homes being recorded and left on their doorstep. Is this a sign that Brett is to blame?

Betty and Alice’s team-up though unlikely was sweet and shows how much they’ve grown and progressed since season 1. How funny was Alice’s reaction when Betty mentioned her sex tape with Jughead. I don’t know what was better that moment or Betty telling her mom to “calm down.”

If there’s anyone that can crack this murder case, it’s the Cooper ladies with an assist from Jug, however, I can’t say I was impressed with their decision-making throughout the episode.

They severely underestimated Brett, they got caught on multiple occasions, and Betty allowed him to convince her that the tape labeled “Forsythe” was his confession during the Quill and Skull initiation.

I would have made him play the video.

Betty did manage to snatch up a tape labeled “Donna,” which revealed that she was lying about her affair with Mr. Chipping. The tape found her spewing the same exact sob story about someone named Mr. Kotter, a teacher completely erased from the school’s history.

Is Donna the real mastermind? Is she the one we should be afraid of instead of Brett who seems to thrive solely on the competition between him and Jughead.

Jughead and Brett dueled in a kickboxing match that would’ve made Archie proud and a fencing tournament a la The Parent Trap.

But at the last minute, Jughead threw the chess game giving Brett the “win” because he realized he didn’t want to be part of this secret society, Stonewall Prep, or the Baxter Brother’s.

Jughead is finally beginning to realize how toxic this school is. The competition showed him that despite being the better champion, he would never earn the respect from the other student’s at Stonewall Prep. They all worshipped the ground Brett walked on probably because he had dirt on all of them in the form of VHSextapes.

But conceding the game meant that Jughead never gave Brett the satisfaction of winning or “being better,” and the fact that it’ll torture him for eternity is enough to bring me joy.

Jughead walked away with what was important — his girl and his sanity.

There weren’t any flash-forwards to what happened to Jughead or how Betty was involved, which is a change of pace and might indicate that they were all moments from a Baxter Brothers novel that doesn’t exist anymore.

While Stonewall Prep has its insane moments, Archie was being hunted by a real-life Terminator down the halls of Riverdale High.

Kevin’s right — this school is insane.

Archie has to be more careful about whom he invites into his home. Since Fred’s passing, it’s him, his uncle Frank that he barely knew, and Frank’s friend Ted Bishop, who came to town pretending to inform him about the passing of a late friend only to switch gears and reveal himself as a hitman from the mercenary.

Seriously, what the hell, Riverdale?

You can’t just go around making up storylines that don’t make any logical sense.

Frank was never a “great guy,” but his arc alluded more to him embezzling money from Archie and the construction company, and not getting targeted by a killer… again.

Also, what is it about the Andrews house that attracts all the bad juju?

Frank left town almost as fast as he came, and hopefully, we’re done with that storyline.

What did you think of the episode? Is Riverdale losing it to outlandish plots or is it another week, another episode that doesn’t follow the rules and is great in its own way?

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Riverdale

Riverdale Review – Quiz Show Fever (4×11)

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Riverdale Quiz Show Review

Quiz show fever was taking over Riverdale as Betty and Bretty geared up to face-off against each other.

Betty was determined to win and wipe that smug little grin off of his face.

She had everyone in her corner, which is essentially what backfired.

Alice wanted to help her daughter so badly that she jeopardized her by stealing the Q+A.

While Betty didn’t resort to using it and won on her own merits, it didn’t matter to those running the show because the optics painted her as a cheater.

Here’s a crazy idea — next time, maybe don’t leave behind the evidence in your green room trash can.

Brett thrives on winning so it wasn’t shocking that the first thing he did upon losing to Betty was to find proof that she cheated. She basically handed him the win on a golden platter.

Alice’s intentions were sweet, but she’s missed the lesson that Betty can take care of herself and is plenty capable.

The moment did mark a turning point for Betty and Alice though as she forgave her mother instead of pining all of her problems on her and accusing her of taking control of her life.

Sadly, the quiz show was the least of Betty’s worries as she also found out why she didn’t get into Yale.

The good news is that it had nothing to do with Betty’s grades, performance, or attendance, but the bad news is it had everything to do with Betty’s father, the Black Hood.

Even from beyond the grave, Hal still manages to ruins Betty’s life.

It was heartbreaking to hear that she was rejected because of something she couldn’t control, and even more harrowing that she probably deserved it more than pompous Brett.

Betty learned the reason for her rejection from her brother Charles, so we should probably take it with a grain of salt. After his alliance with Chic was revealed, Charles has happily contributed to Betty’s unraveling, and it’s no secret that the BH has been a bit of a touchy spot. Especially after Charles fond out that Jughead’s upcoming Baxter Brothers novel needed to draw inspiration from a serial killer.

The Yale reveal coincided with Jughead’s exploit of Betty’s family tragedy for his draft after the Brotherhood thought the “kid in the river” story was “too soft.”

Jason Blossom would be appalled.

Jughead was put on the spot and forced to pull something that didn’t sound forced from his personal life, but he was well aware that airing Betty’s heartache would land him in the dog house. At the very least, he could have changed some more details up so that it wasn’t an exact reflection of Betty’s life.

However, this draft may be the answer to the “is Jughead dead” question that Riverdale fans have been hoping for.

If Jughead is pulling from personal experiences and a serial killer storyline while also hoping to ditch the Black Hood narrative, it’s entirely possible that he’s pulling from Betty’s serial killer gene.

Maybe everything we’ve seen about Betty hitting him over the head, the trio covering up for the murder, and even Betty and Archie’s sparks at the diner are part of Jughead’s novel.

The ending may have tickled #Barchie fans, but there’s no way that Betty would pursue a relationship with Archie shortly after Jughead’s death. Unless Betty did a complete 180 in the short span of four weeks.

The ending teasers also seem disjointed as if we’re seeing different parts pulled from a whole. There are many pieces missing and plenty of fill in the blank moments, and my theory is that all of these teases will come together in one cohesive episode that possibly tells the story of the latest Baxter Brothers edition.

This would also explain why in the teasers, Betty is going to Yale when in reality, she didn’t get in and ruined the second chance that Jughead orchestrated.

Archie continues to be a naive teenager who so badly wants to believe he’s an adult.

Uncle Frank is bad news and despite warnings from multiple people including his mother and Mr. Keller, Archie blindly trusted him to run the company.

Part of it has to do with Archie wanting to fill the void left behind by his father. And who better than Fred’s brother to fill it?

But Archie is blatantly warning the red flags like stealing money without saying it, not paying out bonuses, and gambling.

Frank may be a changed man and be telling the truth when he explains that his intentions were to loan himself cash to win money to pay the bonuses and keep Andrews Construction afloat, but the likelihood that he’s just a skilled liar seems more likely.

Frank lacks integrity, hustle, and most importantly, the heart that Fred had and passed onto Archie.

Archie may have a handle on things at the boxing gym, but in the real world, he’s not experienced enough to run a company that’s responsible for the livelihood of a handful of employees.

Mr. Keller seemed to be doing a good job and yet, Archie bulldozed him to give the position to Frank.

Why couldn’t Archie give him a job alongside Keller and see how he’d handle the situation before giving him complete reign?

If Frank keeps this up, Archie will be out of employees.

His decision to deny the government contract at the gym had merit — business with Hiram Lodge is never without strings and at least Archie’s learned that lesson.

But if you want a successful business, you cannot pick and choose who you’ll work with, especially when there are employees that need to be paid. Archie didn’t take the gig, but someone else did.

Hopefully, Veronica’s new investments can provide Archie’s company with some work before he gets burned by his uncle.

For two high school seniors, Veronica and Cheryl are incredibly business savvy. It’s brilliant in terms of empowering young women to go after their passion projects and make that money, but it’s also a stretch even for Riverdale.

Not only are they the owners of a speakeasy-turned-dance club, but now they have an exclusive gentleman’s bar where they’re selling to those with the means to pay top dollar for a bottle of maple rum goodness.

V&C aren’t old enough to drink let alone old enough to serve alcohol.

They’re breaking dozens of rules and somehow getting away with it.

They make have outsmarted Hiram for now, but as word of their delicious rum spreads, Hiram will be knocking on their door in no time.

Another mistake Veronica made was letting Cheryl talk her into higher her deranged mother, Penelope, as manager.

Related: All the Riverdale References You Missed on Chilling Adventures of Sabrina Season 3

Yes, the same Penelope who killed the Black Hood for fun, tried to make her daughter believe she was crazy, and has been cooped up in a bunker.

Penelope has always done whatever it takes to protect herself, so when the opportunity strikes, it’s evident she’ll betray V&C and team up with Hiram. It’s only a matter of time.

They were better off enlisting Reggie as their help as he’s been devoted to every single Veronica scheme and continues to roll with the punches even now after their split.

Also, wouldn’t it make sense to branch out and sell the maple rum outside of Riverdale? Greendale, perhaps?

Veronica and Hiram’s competition is childish. They thrive on hurting each other and competing with each other that they’re never going to stop.

As an adult, Hiram shouldn’t have stooped so low and destroyed all of Veronica’s liquor. He’s setting a bad example and she’s feeding right into it.

At least the competition keeps them on their toes and in each other’s lives. The same cannot be said for Veronica’s mother who is pulling a Penelope and nowhere to be found.

And then, there’s the disaster of a storyline with Kevin.

Kevin’s been underutilized for a few seasons now, but his storyline keeps regressing, which is hard to believe is possible after what happened at The Farm.

Anytime we see him on the screen, it’s all about who Kevin will hook up with next. And now, he’s making yet another terrible decision with Terry, who has wrapped him into some weird fetish video scheme.

The story arc shows how easy it is to get in with the wrong people, be tempted by making money, and get taken advantage of, but it’s also awkward and weird.

Kevin agreed to get tickled on camera for money, which sounds innocent enough, but he also never got any more details.

Who is getting these videos? What are they doing with them? And why are people paying such big bucks for them?

After what happened at The Farm, it’s shocking that Kevin isn’t more skeptical.

Instead, he’s eagerly roping in Fangs because he believes it’ll make him more comfortable. Can’t these two just get back together without all this extra stuff?

Other Riverdale Musings

  • Brett paid someone to take his PSATS for him so that he could get into Stonewall. Shocker.
  • Betty came in like a wrecking ball when she destroyed Hal’s grave. Alice should have let her get all of her frustrations out. It’s not like anyone is going to be upset that the tombstone was ruined.
  • Betty had a “Mean Girls” moment when she answered a quiz show question with “the limit does not exist.” So fetch.
  • Are we sure Frank got the 10 grand from gambling? Or is he messed up in something dangerous?
  • Brett and Jughead’s “duel” is cringeworthy. This isn’t Harry Potter, you guys. Though, sudden death doesn’t sound too comforting since we know there’s a chance Jughead dies very soon in the series.

What did you think of tonight’s Riverdale?

Does Jughead die? What’s uncle Frank really up to?

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