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Sleepy Hollow Apologizes For National Beheading Day Campaign

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This story really proves that timing is everything!

What was suppose to be playful PR promotion for the release of Sleepy Hollow’s season one DVD set, turned horribly ugly. At the same time the campaign–showing the Headless Horseman–was released, videos of ISIS terrorists beheading American journalist Steven Sotloff were released. The campaign also declared Sept. 2 “National Beheading Day”.

We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement,” read the email from ThinkJam, which was behind the campaign. “The tragic news of Steven Sotloff’s death hit the web as the email was being sent. Our deepest sympathies are with him and his family, and we don’t take the news lightly. Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.”

Fox also acknowledged the bad timing and responded to ThinkJam’s apology stating, “Twentieth Century Fox Home Entertainment recognizes and apologizes for today’s promotion for the Season One DVD release of Sleepy Hollow. We regret the unfortunate timing of our announcement and our deepest sympathies go out to the families of all involved.”

For fans of Sleepy Hollow, promotions featuring the Headless Horseman, plus jokes on his behalf, are nothing out of the ordinary. Headless, as he’s referred to, is part of the evil plaguing the town of Sleepy Hollow that heroes Ichabod and Abbie are trying to protect. It’s based loosely on Washington Irvings’ 1820 short story, “The Legends of Sleepy Hollow”. sleepy1 The campaign, which went out at 12:49 PM, featured e-cards of Sleepy Hollow characters, which they encouraged fans to collect and share. One was of Headless posing the question, “Does this axe make my head look small?’. Another one showed Katerina with the caption, “With this hair, I’d rather be headless.” A drawing of Ichabod could be seen holding a skull on one, with the caption, “I knew you’d forget your head if it wasn’t attached.”

sleepy-4 sleepy2 sleepy3

The campaign email released by The Hollywood Reporter read: “Heads will roll as sleepyheads celebrate Headless Day today, September 2. On this National Beheading Day, viewers everywhere can share in the fun as fans prepare for the release of Sleepy Hollow: Season One on Digital HD now and arriving on Blu-ray and DVD September 16.

We hope you like them and are able to share them with your readers! If you share via your social media platforms, please tag them with #HeadlessDay!”

The video of Sotloff’s execution came 14 days after the ISIS posted a YouTube video showing the beaheading of American journalist James Foley.

The PR gaffe prompted the hashtag #headlessday and received a lot of criticism on the Twitter-verse.

“That campaign should’ve been nixed weeks ago after the first IS assassination,” Twitter user Kevin Cassedy wrote.

Others are simply calling it marketing gone tragically wrong.
Considering the timing of events, I’d say Sleepy Hollow and their PR team walked right into this one. Even if the beheading hadn’t happened at the same time their campaign was released, it’s still a little too soon. I mean, it wouldn’t have been as bad, but it’s still bad. You can’t blame them for trying to market their product creatively. It wasn’t done on purpose, or with negativity in mind. It was just an issue of REALLY, REALLY bad timing.

 

 Photo Credit: Sleepy Hollow/FOX


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Lizzy Buczak is the founder of CraveYouTV. What started off as a silly blog in her sophomore year at Columbia College Chicago turned her passion for watching TV into an opportunity! She has been in charge of CraveYou since 2011, writing reviews and news content for a wide variety of shows. Lizzy is a Music Business and Journalism major who has written for RADIO.COM, TV Fanatic, Time Out Chicago, Innerview, Pop’stache and Family Time.

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The CW Fall 2021 Premiere Dates: See When ‘Riverdale,’ ‘Nancy Drew,’ ‘All American’ and More

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Riverdale Fast times at Riverdale High Review

Summer may be in full swing, but The CW is already looking forward to the fall… and all the upcoming premiere dates! 

The network dropped a lineup of premieres for their hit shows including Riverdale, All American, Nancy Drew, Batwoman, Walker and more. 

Newcomers Legends of the Hidden Temple and 4400 also snagged premiere dates. 

Nancy Drew moves to Friday’s for its third season. 

The Flash and Riverdale will grace Tuesday nights starting November 16. 

Walker and Legacies will resume on October 28 in their usual Thursday night spots. 

Check out the CW’s fall 2021 lineup below:

Friday, October 1

8-9 p.m. ET/PT Penn & Teller: Fool Us (Season 8 premiere)

Friday, October 8

8-9 p.m. Penn & Teller: Fool Us (Original episode)
9-10 p.m. Nancy Drew (Season 3 premiere)

Saturday, October 9

8-8:30 p.m. Whose Line Is It Anyway? (Season 10 premiere)
8:30-9 p.m. Whose Line Is It Anyway? (Original episode)
9-9:30 p.m. World’s Funniest Animals (Season 2 premiere)
9:30-10 p.m. World’s Funniest Animals (Original Episode)

Sunday, October 10

8-9 p.m. Legends of the Hidden Temple (New series premiere)
9-10 p.m. Killer Camp (Season 2 premiere)

Wednesday, October 13

8-9 p.m. DC’s Legends of Tomorrow (Season 7 premiere)
9-10 p.m. Batwoman (Season 3 premiere)

Thursday, October 14

8-9 p.m. Coroner (Original episode)
9-10 p.m. Legacies (Season 4 premiere)

Monday, October 25

8-9 p.m. All American (Season 4 premiere)
9-10 p.m. 4400 (New series premiere)

Thursday, October 28

8-9 p.m. Walker (Season 2 premiere)
9-10 p.m. Legacies (Original episode)

Tuesday, November 16

8-9 p.m. The Flash (Season 8 premiere)
9-10 p.m. Riverdale (Season 6 premiere)


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Cruel Summer

‘Cruel Summer’ Renewed for a Second Season at Freeform Ahead of Finale

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'Cruel Summer' Renewed for a Second Season at Freeform Ahead of Finale

Cruel Summer may be airing its season finale tonight, but fans can already look forward to more spine-tingling thrills. 

Freeform has picked up the psychological drama for a second season, according to TVLine

“Renewing Cruel Summer for a Season 2 was an easy decision,” Freeform President Tara Duncan said.

“It’s the biggest series debut in Freeform’s history and the audience response has been overwhelmingly positive. [Executive producers] Jessica [Biel], Michelle [Purple] and [showrunner] Tia [Napolitano] did a phenomenal job telling an addictive story that’s tapped into the cultural zeitgeist. I’m excited to see where they take the series next,” she added.

Napolitano also noted: “Collaborating with Iron Ocean, our dedicated crew, charismatic cast, and our partners at Freeform and eOne has been the best first showrunning experience I could ask for. I am beyond grateful and excited by the amazing fan response to our show! Continuing to bottle Cruel Summer magic for a Season 2 is an absolute dream come true.”

The freshman drama stars Olivia Holt (Kate Wallis) and Chiara Aurelia (Jeanette Turner) whose worlds collide when Kate goes missing and later accuses Jeanette of knowing who kept her captive and not telling the police. Jeanette is adamant that she never saw Kate in captivity. The story is told over three timeliness in 1993, 1994, and 1995. 

The mystery is set to be resolved in tonight’s finale.

Per Deadline, Biel revealed that the mystery could return with a new story and the same characters or feature a new cast of characters. 

You can recap all of the Cruel Summer reviews below!


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2021-2022 TV Schedule: Find Out Which Shows Have Been Canceled or Renewed

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2021-2022 TV Schedule: Find Out Which Shows Have Been Canceled or Renewed

We’re entering the season of refreshing the page to see if your favorite shows have been renewed for the upcoming 2021-2022 TV season.

Since COVID-19 affected production on many shows and delayed their premieres, the criteria for what gets the green light and what ends up on the chopping block has become more stringent this go-around.

As usual, The CW gave an early renewal for most of their shows including Nancy Drew, Riverdale, Walker, Batwoman, and more. 

In a shocking twist, Grey’s Anatomy has been renewed for season 18 along with sibling series Station 19. 

Unfortunately, not every show shared the same fate as Prodigal Son on FOX was given the ax after two seasons. 

Check out the list below to see which shows on ABC, NBC, CBS, FOX, and The CW have been renewed, canceled, or on the bubble. (TBD means that a show has not yet gotten news about its upcoming season, so check back soon!)

 

NBC

Renewed
The Blacklist

Chicago Fire

Chicago Med

Chicago P.D.

Kenan

Law & Order: SVU

Mr. Mayor

New Amsterdam

This Is Us

Transplant 

This Is Us

Young Rock

Law & Order Organized Crime

 

Canceled

Connecting

Manifest

Debris

Zoey’s Extraordinary Playlist

 

Final Season 

Brooklyn Nine-Nine

Superstore

 

TBD

Good Girls

 

ABC

Renewed

Big Sky

The Good Doctor

Grey’s Anatomy

Station 19

The Conners

The Goldbergs

Home Economics

A Million Little Things

The Rookie

 

Canceled

Stumptown

United We Fall

For Life

Rebel

Call Your Mother

American Housewife

mixed-ish

 

Final Season

black-ish

 

The CW

Renewed

All American

Batwoman

Charmed

Coroner

DC’s Legends of Tomorrow

DC’s Stargirl

Dead Pixels

Dynasty

The Flash

In the Dark

Kung Fu

Legacies

Nancy Drew

Riverdale

Roswell, New Mexico

Superman & Lois

Stargirl

Two Sentence Horror Stories

Walker

 

Canceled

Burden of Truth

Pandora

Trickster

Bulletproof

 

Final Season 

Black Lightning

Supergirl

 

TBD

Republic of Sarah

Devils

The Outpost

 

FOX

Renewed

Bob’s Burgers

Call Me Kat

Duncanville

Family Guy

The Great North

The Simpsons

9-1-1

9-1-1: Lone Star

The Resident

The Moodys

 

Canceled

Bless the Harts

Filthy Rich

Next

Prodigal Son

 

Final Season

Last Man Standing

 

CBS

Renewed

Blood & Treasure

Blue Bloods

Bob Hearts Abishola

Bull

The Equalizer

Evil

FBI

FBI: Most Wanted

Magnum P.I.

NCIS

NCIS: Los Angeles

The Neighborhood

S.W.A.T.

Young Sheldon

B Positive

SEAL Team (Paramount+)

United States of Al

 

Canceled

MacGyver

Mom

NCIS: New Orleans

All Rise

Clarice

The Unicorn


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