Connect with us

Coffee Table News

Sleepy Hollow Apologizes For National Beheading Day Campaign

Published

on


This story really proves that timing is everything!

What was suppose to be playful PR promotion for the release of Sleepy Hollow’s season one DVD set, turned horribly ugly. At the same time the campaign–showing the Headless Horseman–was released, videos of ISIS terrorists beheading American journalist Steven Sotloff were released. The campaign also declared Sept. 2 “National Beheading Day”.

We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement,” read the email from ThinkJam, which was behind the campaign. “The tragic news of Steven Sotloff’s death hit the web as the email was being sent. Our deepest sympathies are with him and his family, and we don’t take the news lightly. Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.”

Fox also acknowledged the bad timing and responded to ThinkJam’s apology stating, “Twentieth Century Fox Home Entertainment recognizes and apologizes for today’s promotion for the Season One DVD release of Sleepy Hollow. We regret the unfortunate timing of our announcement and our deepest sympathies go out to the families of all involved.”

For fans of Sleepy Hollow, promotions featuring the Headless Horseman, plus jokes on his behalf, are nothing out of the ordinary. Headless, as he’s referred to, is part of the evil plaguing the town of Sleepy Hollow that heroes Ichabod and Abbie are trying to protect. It’s based loosely on Washington Irvings’ 1820 short story, “The Legends of Sleepy Hollow”. sleepy1 The campaign, which went out at 12:49 PM, featured e-cards of Sleepy Hollow characters, which they encouraged fans to collect and share. One was of Headless posing the question, “Does this axe make my head look small?’. Another one showed Katerina with the caption, “With this hair, I’d rather be headless.” A drawing of Ichabod could be seen holding a skull on one, with the caption, “I knew you’d forget your head if it wasn’t attached.”

sleepy-4 sleepy2 sleepy3

The campaign email released by The Hollywood Reporter read: “Heads will roll as sleepyheads celebrate Headless Day today, September 2. On this National Beheading Day, viewers everywhere can share in the fun as fans prepare for the release of Sleepy Hollow: Season One on Digital HD now and arriving on Blu-ray and DVD September 16.

We hope you like them and are able to share them with your readers! If you share via your social media platforms, please tag them with #HeadlessDay!”

The video of Sotloff’s execution came 14 days after the ISIS posted a YouTube video showing the beaheading of American journalist James Foley.

The PR gaffe prompted the hashtag #headlessday and received a lot of criticism on the Twitter-verse.

“That campaign should’ve been nixed weeks ago after the first IS assassination,” Twitter user Kevin Cassedy wrote.

Others are simply calling it marketing gone tragically wrong.
Considering the timing of events, I’d say Sleepy Hollow and their PR team walked right into this one. Even if the beheading hadn’t happened at the same time their campaign was released, it’s still a little too soon. I mean, it wouldn’t have been as bad, but it’s still bad. You can’t blame them for trying to market their product creatively. It wasn’t done on purpose, or with negativity in mind. It was just an issue of REALLY, REALLY bad timing.

 

 Photo Credit: Sleepy Hollow/FOX


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lizzy Buczak is the founder of CraveYouTV. What started off as a silly blog in her sophomore year at Columbia College Chicago turned her passion for watching TV into an opportunity! She has been in charge of CraveYou since 2011, writing reviews and news content for a wide variety of shows. Lizzy is a Music Business and Journalism major who has written for RADIO.COM, TV Fanatic, Time Out Chicago, Innerview, Pop’stache and Family Time.

Coffee Table News

Brian Tee’s ‘Chicago Med’ Exit Explained

Published

on

Brian Tee's 'Chicago Med' Exit Explained

NBC is teeing up Brian Tee’s final Chicago Med episode. 

The actor will depart the series on the Dec 7 episode, which will also feature his wedding to longtime love and fiancee, April (Yaya DaCosta).

Now, we’re getting some more insight as to how Ethan Choi will be written off. 

CHICAGO MED — “This Could Be The Start of Something New” Episode 809 — Pictured: (l-r) Yaya DaCosta as April Sexton, Brian Tee as Ethan Choi — (Photo by: George Burns Jr/NBC)

Co-showrunner Andrew Schneider explained that after the wedding, Ethan and April will start a “mobile clinic so that together they can take first-rate medical care to underserved neighborhoods in Chicago.”

We absolutely love this idea as it stays true to his character, and it falls in line with April’s professional aspirations.

Schneider emphasized that the couple will be staying in the Windy City despite leaving Gaffney, which means that there is a chance for both Tee and DaCosta to return for a guest appearance in the near future if they choose. Tee has already been announced as a director of the upcoming 16th episode.

In the previous episode, Choi’s co-workers at the hospital were all surprised to get an invitation to the wedding considering the couple was broken up for quite some time. And while it may seem abrupt and haste, Choi told Charles that losing his father put a lot of things in perspective for him, and he’s finally ready to be the man that April always knew he could be. 

We can’t wait to see their beautiful wedding pan out on the fall finale of Chicago Med!

When and Why Is Brian Tee Leaving ‘Chicago Med’?


Continue Reading

Firefly Lane

When Does ‘Firefly Lane’ Season 2 Part 2 Come Out?

Published

on

When Does 'Firefly Lane' Season 2 Come Out?

The wait is almost over! 

FireFly Lane Season 2 Part 1 debuted on Friday, December 2, 2022, at 12 a.m. PT (3 a.m ET and 2 a.m. CT) on the streaming service, and while that may be very late in the night, the good thing is you’ll have all weekend to catch up with Tully (Katherine Heigl) and Kate (Sarah Chalke). Read our review of Firefly Lane Season 2 Part 1 right here!

It was revealed that Firefly Lane Season 2 Part 2, the final six episodes of the series, will arrive on June 8, 2023. The date was revealed in the credits of Part 1. 

 

Why Is Kate Mad at Tully at the End of Firefly Lane Season 1?

The biggest question on everyone’s mind is why is Kate so mad at Tully. At the end of the first season, it’s revealed that Kate’s father, Bud, died, but when her best friend Tully arrives at the church, Kate tells her that she has “some nerve showing up here.” Season 2 Part 1 will hopefully answer what led to the rift between Kate and Tully in 2004/2005.

 

How Many Episodes in Firefly Lane Season 2 Part 1?

The season will have a total of nine episodes. 

Part 2 of the season will grace screens in June 2023 with episodes 10 through 16—also the final six episodes. 

 

Who Died on Firefly Lane Season 1?

Bud, Kate’s father, passed away in the first season. Kate and Tully are at his funeral when it’s revealed that they are not on speaking terms anymore despite a decades-long friendship.

 

Firefly Lane Season 2 Cast

The key cast of the upcoming second season includes:

  • Katherine Heigl – Tully Hart
  • Sarah Chalke – Kate Mularkey
  • Ali Skovbye – ’70s Tully Hart
  • Roan Curtis – ’70s Kate Mularkey
  • Ben Lawson – Johnny Ryan
  • Beau Garrett – Cloud/Dorothy Hart
  • Yael Yurman – Marah
  • India de Beaufort – Charlotte/Charlie
  • Greg Germann – Benedict Binswagner
  • Jolene Purdy – Justine Jordan
  • Ignacio Serricchio – Danny Diaz

 

Firefly Lane Season 2 Synopsis

What could possibly have ended the tight-knit thirty-year friendship of Tully and Kate, our “Firefly Lane Girls Forever?” We’ll learn the answer this season — but first — Kate grapples with the painful aftermath of Johnny’s ill-fated trip to Iraq, while Tully faces a lawsuit after walking away from her talk show, and must start her career over from the bottom. This leads her to search for answers about who she is and where she comes from — including a quest to find the father she never met, against the wishes of her secretive hippie mother, Cloud. In the ’80s, we see Kate and Johnny first fall in love, creating more than a little drama in the newsroom where they work, as Tully’s career rises and she spars (and flirts!) with cocky sportscaster Danny Diaz. She just might have met her match — that is, if they can stop arguing for five minutes. While in the ’70s, teenage Kate and Tully struggle to keep their friendship together as Cloud goes to jail for dealing drugs and Tully goes to live with her grandmother, far away from Firefly Lane. As the girls face the tumult of high school apart, they know the one thing they really need is each other.

 

Firefly Lane Season 2 Trailer

 


Continue Reading

The Cleaning Lady

The Cleaning Lady Season 2 Finale—Premiere Date, Photos, Trailer and More

Published

on


The Cleaning Lady is treating fans to a larger-than-life season 2 finale.

On Monday, December 12, FOX will air two back-to-back episodes of the thrilling series. Yep, you heard right—two hours of The Cleaning Lady are coming at you to wrap up the extraordinary and gripping second season!

Below, we’ve got your synopsis and a gallery of photos that reveal what you can expect from the final installment of the year!

Thony is confronted by Garrett regarding the truth behind Maya’s death as Nadia tries to stay on Kamdar’s good side. Meanwhile, Fiona helps Luca celebrate his birthday. Then, after Thony, Arman and Garrett work together to come up with a plan to take down Kamdar once and for all, Thony decides to take things into her own hands to ensure the safety of Fiona and Luca, in the all-new two-hour “Sanctuary / At Long Last” Season Two finale episode of The Cleaning Lady airing Monday, Dec. 12 (8:00-10:00 PM ET/PT) on FOX. (CLD-211/212) (TV-14, L, S, V)
Check out the trailer and gallery of photos:


Continue Reading

Trending