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Sleepy Hollow Apologizes For National Beheading Day Campaign

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This story really proves that timing is everything!

What was suppose to be playful PR promotion for the release of Sleepy Hollow’s season one DVD set, turned horribly ugly. At the same time the campaign–showing the Headless Horseman–was released, videos of ISIS terrorists beheading American journalist Steven Sotloff were released. The campaign also declared Sept. 2 “National Beheading Day”.

We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement,” read the email from ThinkJam, which was behind the campaign. “The tragic news of Steven Sotloff’s death hit the web as the email was being sent. Our deepest sympathies are with him and his family, and we don’t take the news lightly. Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.”

Fox also acknowledged the bad timing and responded to ThinkJam’s apology stating, “Twentieth Century Fox Home Entertainment recognizes and apologizes for today’s promotion for the Season One DVD release of Sleepy Hollow. We regret the unfortunate timing of our announcement and our deepest sympathies go out to the families of all involved.”

For fans of Sleepy Hollow, promotions featuring the Headless Horseman, plus jokes on his behalf, are nothing out of the ordinary. Headless, as he’s referred to, is part of the evil plaguing the town of Sleepy Hollow that heroes Ichabod and Abbie are trying to protect. It’s based loosely on Washington Irvings’ 1820 short story, “The Legends of Sleepy Hollow”. sleepy1 The campaign, which went out at 12:49 PM, featured e-cards of Sleepy Hollow characters, which they encouraged fans to collect and share. One was of Headless posing the question, “Does this axe make my head look small?’. Another one showed Katerina with the caption, “With this hair, I’d rather be headless.” A drawing of Ichabod could be seen holding a skull on one, with the caption, “I knew you’d forget your head if it wasn’t attached.”

sleepy-4 sleepy2 sleepy3

The campaign email released by The Hollywood Reporter read: “Heads will roll as sleepyheads celebrate Headless Day today, September 2. On this National Beheading Day, viewers everywhere can share in the fun as fans prepare for the release of Sleepy Hollow: Season One on Digital HD now and arriving on Blu-ray and DVD September 16.

We hope you like them and are able to share them with your readers! If you share via your social media platforms, please tag them with #HeadlessDay!”

The video of Sotloff’s execution came 14 days after the ISIS posted a YouTube video showing the beaheading of American journalist James Foley.

The PR gaffe prompted the hashtag #headlessday and received a lot of criticism on the Twitter-verse.

“That campaign should’ve been nixed weeks ago after the first IS assassination,” Twitter user Kevin Cassedy wrote.

Others are simply calling it marketing gone tragically wrong.
Considering the timing of events, I’d say Sleepy Hollow and their PR team walked right into this one. Even if the beheading hadn’t happened at the same time their campaign was released, it’s still a little too soon. I mean, it wouldn’t have been as bad, but it’s still bad. You can’t blame them for trying to market their product creatively. It wasn’t done on purpose, or with negativity in mind. It was just an issue of REALLY, REALLY bad timing.

 

 Photo Credit: Sleepy Hollow/FOX


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Lizzy Buczak is the founder of CraveYouTV. What started off as a silly blog in her sophomore year at Columbia College Chicago turned her passion for watching TV into an opportunity! She has been in charge of CraveYou since 2011, writing reviews and news content for a wide variety of shows. Lizzy is a Music Business and Journalism major who has written for RADIO.COM, TV Fanatic, Time Out Chicago, Innerview, Pop’stache and Family Time.

Coffee Table News

A ‘Revenge’ Virtual Reunion Is Happening in February with Emily Vancamp, Josh Bowman, and More

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Revenge reunion February 2021 with Emily Vancamp, Josh Bowman, and more

Emily Thorne, is that you?

After six years, Hampton’s finest are back together again. The cast of ‘Revenge’ is reuniting virtually this February. The best part? You can be a part of it. 

Join Emily Vancamp (Amanda Clarke/ Emily Thorne),  Josh Bowman (Daniel Grayson), Nick Wechsler (Jack Porter), and Barry Sloane (Aiden Mathis) on February 6, 2021 for the fun-filled festivities! 

Fans will be able to play video games with Barry nd Josh! Per the invite, you can “Play Co-Op or Free-For-All in Call of Duty: Modern Warfare with Barry” or “Play FIFA World Cup with Josh Bowman!”

You can also take part in 1-on-1 virtual hangouts with 2.5 minutes with Josh, Nick, or Barry. 

There’s an option to snag autographs from Josh, Emily, Barry, or Nick or opt for a personalized video message, which also makes a great gift. 

And you can even commemorate the day with a T-Shirt! 

According to Vancamp’s Instagram story, a portion of the proceeds will benefit St. Jude’s, so not only are you getting to catch up with your favorite characters, but it’s also for a good cause! 

Revenge reunion February 2021 with Emily Vancamp, Josh Bowman, and more

CredIt: Emily Vancamp screenshot Instagram story

For more information, check out Tixr.com


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‘Sex and the City’ Revival Officially Happening at HBO Max with Sarah Jessica Parker, Cynthia Nixon, and Kristin Davis

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Sex and the City follow up

Grab your Cosmopolitan’s and your Manolo Blahnik’s because the Sex and the City is officially happening.

The start of 2021 may have been a little “meh,” but the revival news from HBO Max is here to turn things around. 

On Sunday night, Sarah Jessica Parker, who will forever and ever be known as Carrie Bradshaw, posted a teaser to her Instagram page that confirmed a brand new season of SATC. 

“I couldn’t help but wonder… where are they now? X, SJ @HBOMax@JustLikeThatMax#AndJustLikeThat #SATCNextChapter, ” the caption read. 

The short clip is accompanied by Parker writing on a computer. The words “And just like that…” flash across the screen followed by “the story continues…”

Both Cynthia Nixon and Kristin Davis shared the video on their Instagram pages confirming that they will be reprising their roles of Miranda Hobbes and Charlotte York Goldenblatt, respectively. 

15 Exciting TV Show Reboots & Spinoffs Coming in 2021

And if that’s not enough confirmation… HBO Max put out a press release confirming that the upcoming 10-episode, half-hour season will give longtime fans a glimpse at this next chapter for the ladies. 

“HBO Max has given a series order to AND JUST LIKE THAT…, a new chapter of the groundbreaking HBO series, Sex and the City, from executive producer Michael Patrick King and starring Sarah Jessica Parker, Cynthia Nixon and Kristin Davis,” the statement read

“The new Max Original series is based on the book, Sex and the City, by Candice Bushnell and the original TV series created by Darren Star. The series will follow Carrie, Miranda and Charlotte as they navigate the journey from the complicated reality of life and friendship in their 30s to the even more complicated reality of life and friendship in their 50s,” it added. 

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Production is set to begin in the spring, so no release date has been announced for now. 

But honestly, this is the best news we’ve heard in awhile. 

Not even COVID can stop these ladies!

The only thing missing is Kim Catrall, who has been very clear over the years that she will never reprise her role of Samantha Jones. 

The original series aired on HBO from 1998-2004. It was followed by two spin-off films that premiered in 2008 and 2010. 

What do you think of the news? Are you pumped?


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‘Riverdale’ Time Jump: Meet Veronica’s Husband (Nope, It’s Not Archiekins)

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'Riverdale' Time Jump Casting: Meet Veronica's Husband (Nope, It's Not Archiekins)

Changes are underway for our favorite Riverdale residents when season 5 premieres and this casting news is not going to sit well with “Varchie” fans.

The CW series cast The Perfectionists Chris Mason to play Veronica Lodge’s husband, Deadline reports.

Now, you might be wondering why Veronica has a husband in high school, but the series is planning to time jump several years once it wraps up the remaining episodes from season 4 that were delayed by the COVID pandemic, which include senior prom and graduation.

This all means that in those few years, Veronica and Archie called it quits. Maybe it had something to do with his feelings for Betty Cooper?

First Look: ‘Riverdale’ Season 5 Trailer Reveals Prom Night, VHS Tape Mystery and More

The casting also reveals that Ronnie will be making her way to the Big Apple following high school as Mason, who will play a Chad Gekko, is described as a Wall Street banker. 

And you know how Archie is all easy-going and artistic? Well, that’s not Chad at all. Veronica’s husband is described as a “controlling and jealous alpha male.” Hmmm, sounds like Hiram Lodge, right?

“Chad is threatened by Veronica’s life in Riverdale, especially her friendship with Archie,” the official description notes.

With Chad and Veronica’s relationship already on the outs before it even had a chance to thrive, does that mean there’s a chance Veronica and Archie reconcile eventually? 

While it’s unclear what the future holds, we also know that Vanessa Morgan’s real-life pregnancy is being written into the show. Is it a Choni baby? Or has Riverdale’s other favorite couple also broken up?

Mason is set to appear in the fourth episode of the series, which returns on Wednesday, January 20, and while we’re excited to see how senior year pans out and to finally solve the mystery of those VHS tapes, we also can’t wait to see what post-college life looks for everyone!

What do you think of this casting news? Sound off in the comments! 


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