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Sleepy Hollow Apologizes For National Beheading Day Campaign

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This story really proves that timing is everything!

What was suppose to be playful PR promotion for the release of Sleepy Hollow’s season one DVD set, turned horribly ugly. At the same time the campaign–showing the Headless Horseman–was released, videos of ISIS terrorists beheading American journalist Steven Sotloff were released. The campaign also declared Sept. 2 “National Beheading Day”.

We apologize for the unfortunate timing of our Sleepy Hollow Headless Day announcement,” read the email from ThinkJam, which was behind the campaign. “The tragic news of Steven Sotloff’s death hit the web as the email was being sent. Our deepest sympathies are with him and his family, and we don’t take the news lightly. Had we have known this information prior, we would have never released the alert and realize it’s in poor taste.”

Fox also acknowledged the bad timing and responded to ThinkJam’s apology stating, “Twentieth Century Fox Home Entertainment recognizes and apologizes for today’s promotion for the Season One DVD release of Sleepy Hollow. We regret the unfortunate timing of our announcement and our deepest sympathies go out to the families of all involved.”

For fans of Sleepy Hollow, promotions featuring the Headless Horseman, plus jokes on his behalf, are nothing out of the ordinary. Headless, as he’s referred to, is part of the evil plaguing the town of Sleepy Hollow that heroes Ichabod and Abbie are trying to protect. It’s based loosely on Washington Irvings’ 1820 short story, “The Legends of Sleepy Hollow”. sleepy1 The campaign, which went out at 12:49 PM, featured e-cards of Sleepy Hollow characters, which they encouraged fans to collect and share. One was of Headless posing the question, “Does this axe make my head look small?’. Another one showed Katerina with the caption, “With this hair, I’d rather be headless.” A drawing of Ichabod could be seen holding a skull on one, with the caption, “I knew you’d forget your head if it wasn’t attached.”

sleepy-4 sleepy2 sleepy3

The campaign email released by The Hollywood Reporter read: “Heads will roll as sleepyheads celebrate Headless Day today, September 2. On this National Beheading Day, viewers everywhere can share in the fun as fans prepare for the release of Sleepy Hollow: Season One on Digital HD now and arriving on Blu-ray and DVD September 16.

We hope you like them and are able to share them with your readers! If you share via your social media platforms, please tag them with #HeadlessDay!”

The video of Sotloff’s execution came 14 days after the ISIS posted a YouTube video showing the beaheading of American journalist James Foley.

The PR gaffe prompted the hashtag #headlessday and received a lot of criticism on the Twitter-verse.

“That campaign should’ve been nixed weeks ago after the first IS assassination,” Twitter user Kevin Cassedy wrote.

Others are simply calling it marketing gone tragically wrong.
Considering the timing of events, I’d say Sleepy Hollow and their PR team walked right into this one. Even if the beheading hadn’t happened at the same time their campaign was released, it’s still a little too soon. I mean, it wouldn’t have been as bad, but it’s still bad. You can’t blame them for trying to market their product creatively. It wasn’t done on purpose, or with negativity in mind. It was just an issue of REALLY, REALLY bad timing.

 

 Photo Credit: Sleepy Hollow/FOX

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Younger Season 6 Report Card: Best & Worst Moments!

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Liza takes on New York City after modeling for Infinitely 21 on 'Younger.'

Younger had some great moments and some less than great moments on Younger Season 6.

On a broad level, the storylines weren’t as fleshed out as they should have been, plenty of story arcs got condensed for the sake of time, the characters weren’t as empowered, and the love triangle got pushed so heavily, both Team Josh and Team Charles teams were over it by the finale episode.

But the magic that made Younger the fresh, inspiring, and addictive show is still there hidden under all of that.

We’re looking back at the best, worst and funniest moments of Season 6.

Most Frustrating Thing About the Season

The love triangle.

We all dug the Charles vs. Josh conundrum in the show’s early days, but we can all agree that Liza’s indecisiveness is tiring.

The best thing that can happen come Season 7 is for Liza to make a choice and stick to it.

 

Funniest Moment

There’s never a shortage of funny moments on Younger.

Ironically, two of the funniest moments involved vaginas: Maggie sticking garlic up hers to get rid of a yeast infection delivered plenty of laughs on Younger Season 6 Episode 4 as did Lauren getting her private parts stuck to an ice sculpture on Younger Season 6 Episode 12.

But my personal favorite was Liza’s micro-dosing experience.

On Younger Season 6 Episode 6, Liza hallucinated Charles and Josh morphing into one person — it would make things easier for her — and then ballroom danced with both men when in reality, she was dancing with a plant

 

Read the full post at TV Fanatic!

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Fall TV Preview: Riverdale Season 4 Trailer Reveals Jughead is Missing

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The Riverdale Season 4 Trailer is Here & Jughead is Missing

The Riverdale trailer for season 4 is equal parts sexy and mysterious (what the hell happened to Jughead?!)

The series creators promised the season would be more high-school oriented giving it a “season 1” vibe following a dark, twisted, and oftentimes, ridiculous (we still loved it) G&G/ The Farm storyline on season 3.

And while they’re making good on that promise — we see Cheryl and the like prancing around the halls of Riverdale High — the show still capitalizes on the darker undertones and secrets.

This is a town that thrives on murder, and that’s never going to change.

The teens grapple with a pretty daunting realization — they’re going to have to part ways after senior year.

“Isn’t it crazy? In just nine-months, life as we know it will be over,” Veronica (Camila Mendes) muses without realizing the statement is more ominous than she intended.

The trailer reveals that one favorite may not make it through their senior year alive as the whole town embarks on a search mission through the volatile woods of Riverdale.

Who are they looking for? Our very own Jughead Jones.

Fans expected a rocky season for Jug following the cliffhanger of season 3, which saw him missing as Betty, Veronica and Archie cleaned up the blood from their clothes, but this has us officially worried.

Later in the trailer, we hear Jughead’s screams as he begs for “help” and tries to break out of what sounds like a car trunk.

What happened to Jughead? And is his disappearance linked to whatever happened in the final episode?

Other major moments in the trailer include Betty getting clobbered over the head from behind by an unknown figure (she’s after the Farm so it could be Evelyn Evernever), crime scene photos that make Betty gasp “oh my god,” a scantily dressed Veronica performing some pussycat dolls-esque routine on stage as she assures that she’s “no stranger to scandal,” and a bunch of smokin’ sex scenes with our three favorite ships: Choni, Bughead, and Varchie.

Yep, sounds like senior year!

Not spotted in the video: Alice Cooper, who we found out is infiltrating The Farm, anyone from The Farm (Chad Michael Murray, where ya at?), Kevin, also with the damn Farm, and Betty’s real brother, Chic, who was introduced in the finale as an FBI agent working with Alice to take down The Farm.

Riverdale premies October 9th on The CW!

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Riverdale’s Camila Mendes Reveals She Was Sexually Assaulted

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Camila Mendes Instagram

Camila Mendes is a survivor.

The Riverdale star graced the October issue of Women’s Health where she came forward as a survivor of sexual assault.

Mendes revealed that she was slipped a date rape drug known as a “roofie” while she was a freshman at New York’s University Tisch School of the Arts.

Mendes became visibly emotional while recalling the attack, but she didn’t disclose any details about her attacker or what happened.

This isn’t the first Riverdale star to speak up about sexual assault and harassment.

In the wake of the #MeToo movement, Mendes’ co-star, Lili Reinhart (Betty Cooper on the hit series) took to Tumblr to reveal that a “significantly older” male co-worker tried to force himself on her while they were on a date.

She was a teenager at the time.

https://www.instagram.com/p/B2Mz3biB2zZ/

During the interview, Mendes also dished about how moving frequently before the age of 18 was a traumatic experience for her growing up.

She said she moves almost 12 times due to her parents’ divorce and her dad’s career.

“You’re constantly saying goodbye to people, and you’re constantly being removed from your identity. When you start to feel like you’re connecting with a group of people, an environment, and a home — a physical home— it can be destabilizing when you’re uprooted and taken somewhere else,” she said.

Nowadays, Mendes loves to follow a routine that includes staying at the same hotels when she travels, visiting familiar cafes and yoga studios.

She also opened up about living with an eating disorder.

Read the full interview here! 

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